Our New Emporium Store Is Now Open

Yellow Earth, founded in 1991 in Melbourne, is a second-generation family business specialising in premium Australian sheepskin and wool products. With over 30 years of experience, we’re proud to open our new retail store in the heart of Melbourne’s CBD, inside Emporium Melbourne, marking a new chapter in our history of craftsmanship and sustainability.

Our brand is driven by a commitment to quality, authenticity, and craftsmanship. Every product is crafted from responsibly sourced natural materials, ensuring both durability and comfort. We aim to create timeless products that offer everyday warmth and style.

Located in the vibrant Emporium Melbourne, our new store showcases our iconic ugg boots, slippers, and sheepskin rugs, alongside exclusive collections available only in-store. These high-quality products make for perfect gifts and souvenirs, offering something special for both local shoppers and international visitors looking for a piece of Australian heritage.

Our store is designed to provide more than just a shopping experience—it’s a cosy space where customers can engage with our products, enjoy personalised service, and gain insight into the craftsmanship behind each item. The store’s design incorporates earthy and rustic tones utilising natural materials, inspired by the beauty of the Australian landscape. Even our centre-piece lights are handmade from Australian wool felt!

In addition to our new physical location, customers can also enjoy the convenience of shopping online, where our full product range is available. Whether browsing in-store or online, we strive to provide the same level of quality and service that has built our reputation over the past 30 years.

Having a presence in Melbourne’s Emporium allows us to connect directly with our customers, providing them with the opportunity to experience our products in person. This physical touchpoint, combined with our online store, reflects our commitment to offering a seamless and trustworthy shopping experience.

We invite you to explore the warmth, comfort, and style of Yellow Earth’s sheepskin and wool products at our new store in Emporium Melbourne, or shop online to discover our range at your convenience. Whether it’s a special gift or something to treat yourself, we’ve got you covered!